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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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Pharmaceutical (Global page)
Bringing data science and human science together to advance human health and support the pharmaceutical industry from clinical trials to commercialization.
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Consumer Health
Connecting with powerful, evidence-based market insights to drive agile thinking, uncover growth potential, and gain competitive advantage in this fast-moving consumer health market.
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MedTech
Empowering to orchestrate operations across the entire product lifecycle, from concept-to-market, providing quality control, regulatory, safety and compliance solutions along the way.
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Working across the health system to address key barriers to deliver high-quality, cost-effective care while improving health outcomes using our data-driven and population-centric solutions.
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Delivering a wide range of consulting and technology solutions to support healthcare stakeholders to drive operational efficiency, enhance quality of patient care, and improve systemic outcomes.
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Research & Development (Global page)
Clinical development enabled by Connected Intelligence™ which combines data and analytics with deep therapeutic and operational expertise to improve efficiency, enhance precision, and bring therapies to patients faster.
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Real World Evidence
Harness the power of real-world data and insights to demonstrate value-driven evidence and outcomes to meet stakeholder needs across the healthcare ecosystem and to propel healthcare forward.
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Information Insights
Pharmaceutical market data and information assets that provide actionable data points to help organizations make intelligent connections and drive healthcare forward.
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Primary Intelligence integrates purpose-built and syndicated research solutions with our wide range of data assets, research methodologies, advanced analytics, and deep domain expertise, generating quality insights for our clients.
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Trusted advisor and partner to global healthcare organisations, solving the most significant business challenges through extensive healthcare expertise.
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Contract Sales & Medical Solutions (Global page)
Optimize commercial success by leveraging our comprehensive outsourced expertise to accelerate time-to-market.
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Patient Solutions (Global page)
A single window solution provider to support pharmaco’s design, deploy technology and services that help increase access to medicine and improve treatment adherence.
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Connected Intelligence™, digital insights, data analytics and advanced technology to power smarter decision-making to enable better patient outcomes and improved business results.
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Get the latest insights on our life sciences, healthcare, and medical technology solutions in Asia Pacific.
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Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
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IQVIA APAC Insight
"A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the Asia Pacific healthcare market.
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Featured Event
"Unlocking the Future of Consumer Health: A Special Focus on Senior Consumers
Learn MoreCareer Opportunities
Improving human health requires innovative thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.
Search JobsWith evolving customer behaviors, stringent regulations, and increasing competition, making the right choices for your brand's promotional channels can be a daunting task.
The pandemic instigated a rise in digital channels such as emails and video calls, causing a shift in the promotional landscape that life sciences companies must now navigate as omnichannel engagement and AI-enhanced tools come to the fore.
Specifically, in this webinar, we will highlight:
- Current Dynamics in Life Sciences Promotions
- HCP Engagement Preferences in SEA
- Moreover, we'll delve into the pivotal challenges faced in selecting the ideal promotional channel mix based on company information and competitive benchmarks, all while providing real-world examples of successful use cases.
You will discover how an AI-powered approach equips you to optimize channel performance and future-proof your promotional investments for faster and dynamic decision-making. Join us and unlock the potential to elevate your marketing strategies to a future-proof level.
Speakers
Mairin Reid
Head of Technology and Patient Solutions, SEA & APAC RHQ, IQVIA
Arun Dahiya
Principal, SME, Commercial Analytics, IQVIA
Geraldine John
Customer Experience and Marketing Manager, Technology and Patient Solutions, SEA & APAC RHQ, IQVIA