Brand Strategy and Management
Be proactive about growing your brand using the latest in data, analytics, and domain expertise.
-
Americas
-
Asia & Oceania
-
A-I
J-Z
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
-
Americas
-
Asia & Oceania
-
Europe
-
Middle East & Africa
SOLUTIONS
-
Research & Development
-
Real World Evidence
-
Commercialization
-
Safety & Regulatory Compliance
-
Technologies
LIFE SCIENCE SEGMENTS
HEALTHCARE SEGMENTS
- Information Partner Services
- Financial Institutions
- Global Public Health
- Government
- Patient Associations
- Payers
- Providers
THERAPEUTIC AREAS
- Cardiovascular
- Cell and Gene Therapy
- Central Nervous System
- GI & Hepatology
- Infectious Diseases and Vaccines
- Oncology
- Pediatrics
- Rare Diseases
- View All
Impacting People's Lives
"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
LEARN MORE
Harness the power to transform clinical development
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development OverviewResearch & Development Quick Links
Real World Evidence. Real Confidence. Real Results.
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEWReal World Evidence Quick Links
See markets more clearly. Opportunities more often.
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEWCommercialization Quick Links
Service driven. Tech-enabled. Integrated compliance.
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEWSafety & Regulatory Compliance Quick Links
Intelligence that transforms life sciences end-to-end.
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEWTechnology Quick Links
CLINICAL PRODUCTS
COMMERCIAL PRODUCTS
COMPLIANCE, SAFETY, REG PRODUCTS
BLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTSTHE IQVIA INSTITUTE
An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTSFEATURED INNOVATIONS
-
IQVIA Connected Intelligence™
-
IQVIA Healthcare-grade AI™
-
Human Data Science Cloud
-
IQVIA Innovation Hub
-
Decentralized Trials
-
Patient Experience Solutions with Apple devices
WHO WE ARE
- Our Story
- Our Impact
- Commitment to Public Health
- Code of Conduct
- Environmental Social Governance
- Privacy
- Executive Team
NEWS & RESOURCES
Unlock your potential to drive healthcare forward
By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
LEARN MORE
IQVIA AI is Healthcare-grade AI
Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
LEARN MORE
Your healthcare data deserves more than just a cloud.
The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
LEARN MORE
Innovations make an impact when bold ideas meet powerful partnerships
The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
LEARN MORE
Proven, faster DCT solutions
IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
LEARN MORE
IQVIA Patient Experience Solutions with Apple devices
Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.
LEARN MOREWORKING AT IQVIA
Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.
LEARN MORELIFE AT IQVIA
Careers, culture and everything in between. Find out what’s going on right here, right now.
LEARN MORE
WE’RE HIRING
"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.
SEARCH JOBS
Video Player is loading.
Fully optimize on all launch opportunities
On average, post-pandemic launch trajectories underperform and are declining. Resilient launches generally combine a strong clinical story, reduced healthcare burden, and high levels of engagements.
IQVIA is an end-to-end strategic partner for launch planning, execution and monitoring. Maximize your success rate by ensuring consistency of best practices and leverage community-based knowledge sharing to achieve launch excellence for your brand.
Launch excellence has never been more challenging
First six months are critical for launch
The “six month” window still applies meaning most launches have only one shot at success.
80% of launches continue as they start in the first six months.
Most companies even well resourced and experienced struggle to deliver excellence across launches and consistent launch excellence are even harder to achieve the more frequently you launch.
Achieve launch excellence
With over three decades of experience and a deep analysis of over 1000 innovative launches, IQVIA knows what it takes to achieve launch excellence.
IQVIA offers end-to-end strategic support throughout launch planning, execution and monitoring.
Global launch excellence is a comprehensive and cohesive way to fully optimize on all launch opportunities.
Take a proven approach to launch excellence
Research on post-pandemic launch excellence identified three key environmental challenges that require a new approach: patient access, HCP access and market access.
To succeed, companies must change how they prepare for launch with renewed focus on three key areas:
- Healthcare system readiness
- Content driven interactive engagement
- Evidence requirements
IQVIA offers a connected approach structured around five foundational success factors to achieve launch excellence.
ON DEMAND WEBINAR
Oncology Launch Excellence
Join IQVIA in its Launch Excellence web-series where we share key trends impacting oncology launches, explore factors driving successful commercial models for new oncology launches, and share learnings from an industry expert.
Wednesday, June 19, 2024
Launch Excellence Podcast Series
Visit IQVIA’s Launch Excellence Podcast Series to learn more about the top issues and latest trends that are shaping the future of successful commercial launches. Gain insightful perspectives from industry experts in order to drive innovative and agile launches in a more complex patient journey.
Listen to our most recent episode below or click on view podcasts link to access all available episodes.
In episode 8, IQVIA EMEA Thought Leaderships’ lead on patient engagement, Meike Madelung, joins the podcast to talk about why patient engagement and support services (PES) are important for launch. Hear examples of how PES can benefit patients, healthcare systems, and pharma companies striving for launch success.
Blog
Powering Launch Excellence with Generative AI
Check out this blog to see how advancing tech capabilities can mitigate launch challenges to drive productivity, enhance decision-making, and elevate customer engagement.
Launch excellence has never been more critical or more difficult to achieve. Using GenAI’s immense potential, life science leaders can build the enterprise capabilities necessary to thrive within intensifying launch complexity.
Related solutions
Pricing and Market Access
Understand how payers, providers, and patients define value, and accelerate market access for new and innovative products.
Promotional Strategy
Maximize the value of your brand with personalized, precise, and efficient communications.
Healthcare Professional Engagement
Ensure your stakeholders are getting the information they need, when and where they need it, to see where your product can improve outcomes.